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Gurus Official Blog

Self-Owned Business Women by Courtney Parnell

Self-Owned Business Women

By: Courtney Parnell

Courtney Parnell has found her passion and her home in starting her own business, and in doing so, ignite the passions of others through Limitless SUP Yoga. 

Courtney Parnell, Founder of Limitless SUP Yoga on Gurus

Would you believe me, if I told you that I went from being a stay at home mom for seven years, to owning two businesses, with four different locations in two different states, all within a two year period? Probably not, at least not if I didn’t have the credentials to show for it.  

Thanks to social media platforms and the internet you can easily scroll through my feed or google my name to see my personal growth and success. It didn’t come easy. I can assure you of that. In fact, it was one big chaotic swirling ball of fire, filled with every emotional roller coaster you could possibly think of. But it was my ball of fire and I was bound and determined to harness its energy no matter what it took, and let me just share with you the truth… it took every last breath in me to come full circle and make it successful and at the very end I nearly gave up.

Thankfully through it all I acquired a team which helped lift a ton of weight a newly young business woman is destined to feel. A team came directly to me without me ever having to reach out, which was one of the first moments I knew I had something good. Some of them had good intentions and are still with me to this day and others, not so much.

Gurus Guest Blogger Courtney Parnell of Limitless SUP Yoga Shares her story

The First Lesson I Learned:

Who is there for you and who is there for themselves and the best piece of advice I received from my most appreciated mentor is this: “No employee is better than a bad employee.”

Others wanted what I had for themselves even though it wasn’t their path they did everything in their power to make believe it was. Now, I have a soft heart and wanted to share my company with others, but the minute I let them into my ball of fire and showed them its possibilities, was the minute they began draining me and showing their true colors. After months of allowing their presence in my business I began realizing as did those closest to me, that they were the reason majority of the chaos was happening. I removed them and it’s been smooth sailing since.

The Second Lesson: Having a pure Heart

I’ve formulated a way to turn my passion into my lifestyle and make a living off of it so of course others are going to be after it as well, but the difference between me and them? Having a pure heart. My intentions were set for growth and community. I want us all to become limitless together so I work from sun up to sundown every single day making that possibility come to life. I put in the time -blood sweat and tears- hard work –never ending hours and travels- and consistency –compassion loyalty and happiness to each of our partners- to build my platform and now I own and operate three successful locations in three major cities in Texas with the launch of our fourth location coming in May 2017.

It’s a handful to type and a mouthful to say, but it was my vision, and I brought it to life along with the ability to provide yoga teachers across the country with teaching opportunities and ways to make a decent income off of it. I never wanted it all for myself, but what I do ask for is loyalty from those I share it with and in our mission statement I created for my first company and the one I have been speaking of, Limitless SUP Yoga LLC, it states as follows: “We are a yogi business, not a business yogi. Our practice, our happiness will always come first and therefore we will always succeed.” This statement came from another business partnership I was meddling in over a project that has taken three years to seal the deal. This individual I was potentially launching my idea with looked at me and said “you’re a yogi business and I’m a business yogi” and he wasn’t even a yogi. He was trying to take the reigns on my concept and put me down a peg or two so he could have the upper hand and I ended up turning it down and walking away from a $3,500.00 investment building my own studio background for the website subscription I wanted to launch.

It wasn’t the right time and I damn sure wasn’t about to go into business with some who called himself a business yogi, and wasn’t even a yogi. Which leads us into my second business, Courtney Parnell Yoga LLC.

Guest Blogger and Gurus Ambassador, Courtney Parnell on the Blog.

A Quick Recap:

Limitless SUP Yoga came first because I was sought out by the largest paddle board maker in the world, SUP ATX, and we broke a world record together for largest yoga class on water with 173 yogis at sunrise on my 26th birthday. It launched me internationally as one of the only known paddle board yoga instructors in the SUP yoga capital of the world, Austin, TX. I was put at the top of every google search result and received students from across the country traveling to Austin; which is why this company took first priority. It took me a year to fully develop Limitless with our partners and I’m happy to announce we’re going into our second season with our first SUP YTT in March. You can check out all the details on our website if you are interested in becoming a paddle board yoga instructor. Also, if you take our teacher training we provide the option to contract with our team. Not a bad deal if you ask us!

Now that I have created a company which can grow a community, it is finally time to share how I went from having absolutely nothing to creating my own career in a corporate driven world and becoming a successful woman entrepreneur in a two year timeframe. It began with a passion five years ago that changed my life, opened my vision to a world of possibilities and gave me the strength and knowledge I have today to share with like-minded souls seeking a way to fulfill their true purpose in life. It’s simple really, but I can repeat words over and over and over again and drain my own energy breaking down your walls to see the light on the other side or I can show you virtually how you can manifest and breathe your dreams to life. Which is exactly what Courtney Parnell Yoga LLC is all about.

You Can Do It Too

I am creating a channel –a website subscription using the 8 limbs of yoga to open your mind and stimulate your brain. I want to show you that what you seek is truly seeking you and my dharma, my personal purpose in life is to help you build the bridge you are needing to get to the other side, the forbidden side of everything you have ever been told growing up that doesn’t matter. We’ve all be shunned underneath a rug and taught in schools and by our parents things we are “suppose” to do rather than what we feel and know deep down inside what our soul is seeking.

The unknown, the doubt and anxiety is present but there are ways to overcome these obstacles with patience, persistence and control. A mantra I used to make it through my tunnels of darkness that has led me to my brightest light and this is only a glimpse of the tools I have received that I will be sharing with all of you. What it will all come down to is you. Are you ready to build your bridge and cross over onto the next journey of your life where your happiness is what matters the most? Are you ready to let go of the things holding you back from your truest power and how far are you willing to let your heart lead you? Only time will tell and I’m grateful to have reached a point in my personal life and career to build this platform for all of you. It will be the hardest journey you’ve ever endured but it’s time you found your own ball of fire. I’m here for you, fully committed to becoming the voice of encouragement to help you build your bridge and begin taking the first steps to crossing it. All you will need to do is put in the time. The hard work and the consistency to bringing your dreams to life and living them to the absolute fullest. Join me in March 2017 for the launch of Courtney Parnell Yoga to begin your own journey.

It’s been waiting for you.

February 24, 2017

Finding Time in a Busy Schedule - Gurus Ambassador Amanda Cordaro

Finding Time in a Busy Schedule

Making time for yourself and the things that make you happy

Gurus Ambassador Amanda Cordaro shares her personal thoughts and advice on making time for yourself.

We're all guilty of being busy. But are we too busy to enjoy life? If you have been following me on Instagram, then you know I'm devoted to finding time for the things that make me happy. I started my journey to inner peace back in April. The hardest part of my journey has been learning to put happiness on the top of my priority list.

How do we put a yoga session above the pile of clean clothes waiting to be put away? Well I've come up with a personal list of chores and errands that need immediate attention while the rest can wait. 

Amanda Cordaro Gurus Ambassador

I've learned a lot since yoga became part of my daily life. Honoring my self, stress management, better physical and mental health and surprisingly, time management, just to name a few. I used to have the mindset "If I find time to practice, I will" which didn't satisfy me. I asked myself why the things that bring me joy are so conditional. Now, I block a particular hour of each day to love myself.
Whether I practice yoga, have a little accupressure session, use oils and meditate - I make sure to give myself a moment to appreciate my life, my body and my being.
I prepare my day by doing whatever is of top priority right away. If there is something that doesn't have the flexibility to be done later, get it over with. Anything relating to health is a major priority. Schedule appointments early in the morning so you don't have to worry about it the rest of the day or subconsciously put it off for days. 
You may even decide to go to bed earlier so you can find that time to take care of yourself before work. Getting a good night's sleep is another way of practicing self love.

January 26, 2017

Root Deeper, Fly Higher and Find Stability with the Gurus Cork Yoga Block

Root Deeper, Fly Higher, and Find Stability

In Your Yoga Postures, with the Gurus Cork Yoga Block

Every so often during a yoga class, you'll hear the teacher call out to "grab a block for this pose".  Yoga blocks are great tools that can help make postures easier, or make that next level of the pose possible for you.  If you don't have the Gurus all natural cork yoga block, you need to grab one for yourself today.  And you're in luck, because through the end of this month, all cork yoga mats come with a free cork yoga block from Gurus. 

Gurus All Natural Cork Yoga Block

What makes the Gurus Cork Yoga Block Different? 

It's made by Gurus.  Seriously, it's make by people who practice yoga, for people who practice yoga.  We want the very best aids to help in our yoga practice, and spent the time to develop a block that was unique.  

We stand on, not by our blocks

The Gurus Cork Yoga Block is a light weight but sturdy little thing.  You can literally stand on your block, to make accessing postures like crow a bit easier.  Have you tried standing on a foam block before? They can be a bit flexible under your full weight, making balancing a bit tricky.  The Gurus Cork Yoga Block is a sturdy support that you can feel confident using. 

Root Deeper with the Cork Yoga Block from Gurus

Get a grip

Because our cork yoga blocks are made from an all natural and sustainably sourced cork material, you can feel strong and confident in your grip on our blocks.  Cork repels moisture, rather than letting is sit between you and the block.  This makes your grip on our blocks while you're sweating even stronger.  So go ahead, wipe the sweat off your forehead, and reach for our blocks.  


For every purchase, Gurus plants a tree to help make sure that we are replenishing the natural materials that we use to make our products.  The cork and rubber is also sustainably sourced, to make sure that come this time next year, that tree we harvested from is still standing.  Sustainability, along with durability is at the heart of everything that we do. 

Don't just believe us - listen to our ambassadors who use the block in their practice

Sandra Thornburg 
"I highly recommend the Gurus cork yoga block.  Not only is it great for modifications, it is awesome for variations and sturdy enough to assist in weight-bearing exercises.  Plus, I always feel great using a product that is eco-friendly." 

Carlee Benear loves Gurus Cork Yoga Block

Carlee Benear
"The block was so much more than I expected.  It is sturdy and I can place confidence in it like I would myself.  A great match for beginner, intermediate and advanced practice, it's got you covered."

January 17, 2017

Win Free Gear and Plant a Tree - Gurus Tree Pose Tuesday

Win Free Gear and Plant a Tree

Gurus Tree Pose Tuesday

It's Tuesday - which means that Gurus is hosting another exciting Instagram competition.  This isn't your average giveaway or social media challenge.  We're serious about having fun and doing good.  So join us an enter the contest on our @ilovegurus account. 

Gurus Tree Pose Tuesday is a contest meant to inspire people to go green and further our mission to plant trees all over the world.  We'll plant a tree for every entry, every week.  Gurus Tree Pose Tuesday is a fun way to plant a tree and enter for a chance to win free gear.  We'll pick one winner every week.  

How to enter:

  1. Like our Instagram Account
  2. Snap a Photo in Vrkasana or Tree Pose
  3. Tag @ilovegurus and use the hashtag #gurustpt
  4. Tag two friends to participate as well

We work with an organization called Trees for the Future, to plant trees and teach sustainable farming practices in parts of the world that have seen heavy deforestation. With their efforts, we can be sure to not only replace the resources that we're drawing upon to make our natural products, but make a positive impact in the world and upon struggling economies, and upon the environment.

Challenge your friends and together you can plant a whole forrest!

January 03, 2017

Cork is the New Mat

Cork Is The New Mat

And this year, you deserve an all natural cork yoga mat. 

Not all yoga mats are created the same.  Gurus Roots Yoga Mat is an all natural cork and rubber bottom yoga mat that is malleable, durable and grip-able.  And while it is washable, the cork's natural antimicrobial and antibacterial properties means that you won't need to spend money on mat cleaners any more.  

Gurus All Natural Cork Roots Yoga Mat

Rugged and Durable

While we believe all people are created equal, yoga mats are not.  The Roots Cork Yoga Mat from Gurus is made to last.  We've torture tested our mats, playing with our dogs on the mats, practicing in the pouring rain in the mountains on our mats.  And they've held up incredibly well. 

All Natural

The cork and rubber in our mats is naturally sourced, meaning our cork yoga mats are chemical free.  You won't be greeted by a synthetic smell every chaturanga dandasana when you're on our Roots Mat.  

The Roots Cork Yoga Mat is all natural


Quite possibly one of our favorite features of this mat (how can choose though?) is that our mats actually grip better with moisture.  While other mats magically turn into a slip and slide as you start sweating, the Roots Yoga Mat from Gurus holds firm.  Like we mentioned before, we've even practiced on this mat n the pouring rain and it held us like a dream. 

This makes our yoga mats perfect for heated studio classes, hot sunny days, or those who just sweat a good bit...you're not alone. 

Gurus Cork Yoga Mats grip better with moisture

Cool As A Cucumber

The cork doesn't absorb heat in the sun, which makes it ideal for taking your practice outdoors.  While dark rubber mats can become hot to the touch and make your yoga uncomfortable, our cork yoga mat is cool as cucumber.  Feel free to take your mat to Wanderlust, or to your backyard and enjoy the great outdoors. 

The Gurus Cork Yoga Mat won't absorb heat from the sun



The added layer of rubber underneath the mat not only makes the cork yoga mat more flexible, it adds a supportive layer, cushioning joints in kneeling postures, and making it great for partner or acro yoga.  

Gurus Roots mats are supportive and great for acro or partner yoga

Dual Sided

Not sweating a ton, or just miss the feel of a rubber mat? You can easily flip our all natural mat over and use the rubber side for a bit.  This is great for yin yoga classes, or during gentle warmups.  

December 30, 2016

Gurus, Gourds, and Gandhi Hoodies - Gurus Gets ready for Fall

Gurus, Gourds and Gandhi Hoodies

Gurus Gets Ready for Fall

Gurus Releases Gandhi for President Hoodie

Fall is here, and depending on where you live, you might already be feeling the colder temperatures.  If so, you might find yourself wearing your Gurus sandals a bit less, and reaching for warmer clothing options.  We've got you covered, with the much anticipated Gandhi for President hoodie! 

The light weight hoodie is every bit as soft as our other thoughtful threads, and printed with the same water based ink for sustainability.  This means that you can look and feel great while wearing it.  

Gurus, Gourds and Gandhi long sleeves, Gurus is getting ready for Fall

The Gandhi for President is the first in our line of hoodies, so be sure to check back and catch what comes next.  These hoodies are great to wear to and from the yoga studio, and even while warming up.  They also make the perfect accessory for running errands or meeting with friends.  And each one is so comfortable that you'll want to wear it just lounging around the house. 

Gandhi for President is a trademarked campaign that Gurus is running to call to mind the peaceful achievements and activism of the Indian hero, Mahatma Gandhi.  

October 14, 2016

Tips for Watching Tonight's Presidential Debate from Gurus

Tips for watching the Presidential Debate

From Gurus

How to prep for the presidential debate from Gurus

Tonight’s Presidential Debate is sure to be a big to do, with emotions and tempers running high on both sides. But despite the tension, there are key points being discussed that affect us all. We won’t tell you which side to choose or who to vote for, but we can give you some tips for watching the debate that can help you get the most out of it.

Get Comfortable in your OM

Whether you are literally watching from your home or not, centering yourself with a few grounded OMs can make a big difference. Ground yourself and remind yourself of your connection with the much larger universe with this sacred reverberation.   Centering yourself can help you disassociate yourself from the candidate that you might already be supporting and watch them from a much more objective viewpoint. Staying objective during the Presidential Debate can help you better understand why you support this candidate and their stances on important issues.

Keep it positive

We all care deeply about the issues being discussed so it’s understandable that emotions can get out of check. When you are faced with someone who is worked up, or taking the opposite view point, treat them with love and keep it positive. Then sit back and watch it take effect. You’ll be amazed what can happen when you keep it positive and give love.

This is why we started our Gandhi for President movement.  We are forming a peaceful party of Gurus who want to see peace in our time.  Whomever you vote for this election, come join the party for peace with Gurus.  You can follow us @gandhiforpresident 

Try to gain a new perspective

Yup – we mean inversions. We’re going to talk literally and figuratively in this point. Literally we mean practice some inversions before the debate begins. Monday’s are long days and can be draining. Inversions are naturally energizing and can help you wake up and perk up before the debate. Figuratively we recommend that you place yourself in the viewpoint of someone who might disagree with you on an issue. This can help you to understand their point of view and therefore help you better communicate why you believe yours might be more positive or bring about more of an effect.


When undertaking a spiritual journey we are often counseled to journal, to record our thoughts and work through them, processing them and gaining more understanding. When making decisions about the fate of our country, its economy, its inner and outer peace, they should not be made lightly. You are bound to have complex thoughts regarding the issues and the potential outcomes. Journaling can be a helpful tool in understanding which decision is right for you personally, and can help you better communicate the reasons why.

September 26, 2016

Finally a Political Campaign You'll Love to Promote

A Candidate You Can Dig

Gandhi for President


Kathryn Budig Digs Gandhi for PresidentSick and tired of political leaders who say one thing but do another? Who don’t seem too worried about you or your wellbeing? Well join us in the new campaign that everyone cannot get enough of….Gurus is writing in our own candidate this year. Gandhi for President!

All Joking Aside – The World Needs More Love

And who better to teach us the man who exuded love and worked tirelessly, giving of himself to share that love with others. Gandhi accomplished many great things, but he did all of them through love. Sometimes it feels like we are powerless to enact serious change in the world. But Gandhi taught us that small actions have the power to create big change. If you do everything through love, the world will change for the better.

So is this a serious thing?

While we can’t actually make the man president, we can use him as an example to teach others how to give love and be the change that we want to see in the world. By wearing this t-shirt or cap you are sending an important message to everyone that you encounter. You are telling them that love is the answer and there is a way to change the world for the better. So yes, this is a serious thing. It’s a movement that’s gaining momentum.


Will you join the movement?

You are an important part of this movement. We are asking you not to simply buy a t-shirt or spend your hard earned money with us. We are asking you through that purchase to join us in spreading love and peace throughout the world. Through wearing the shirt, or the hat, you are calling to people’s minds a great figure who changed the world through love and inspiring them to do the same. So join us, and this movement of peace, love and change.


Every purchase with Gurus makes a positive change in the world. A portion of our sales is donated to charities through the world to plant trees, promote sustainability and through charitable giving, make the world a better place. Your purchase with Gurus will not only inspire other’s to give love, to be the change for which they long, it will also make a physical impact on the health of our planet.

Drop us a note on our contact page and we'll ship you a kit of Gandhi Gear so that you can spread peace and love this election season. (US Only) 



September 23, 2016

Join Gurus and Become an Ambassador

Gurus Ambassadors

Inspiring the World One Post at a Time 

While traveling the country and meeting with yogis and yoginis of all types, we have built a pretty epic group of Gurus Ambassadors. These guys and gals are so epic that we want to share them with you. Over the course of the year, we will be featuring different Gurus Ambassadors on the blog, sharing their thoughts on yoga, wellness, living a natural lifestyle, travel, and all kinds of other great things.


Become a Gurus Ambassador


Who are our Ambassadors?

It’s incredibly difficult to sum up our ambassadors because they are all so unique – but we’ll try! Gurus Ambassadors are people who live an active and healthy lifestyle that embraces our core principles as a company. We want to work with active guys and gals that strive to get the most out of life, while also making this world a better place.   These are people that we’ve met who really go for the gusto, who share their passion with others and seek to promote our products because of a true understanding of what Gurus is and is striving to accomplish.


Who can become an Ambassador? 

Because we offer discounted products to our ambassadors, we ask for a couple of pieces of information in return. To become a Gurus Ambassador, we ask that individuals and pairs have a strong and growing social media presence, a following with whom they can share our products, information about the community and engage new followers as they travel the world.

What does it mean to be an Ambassador?

As a Gurus Ambassador, you join a colorful community of yoga instructors, meditation mavens, wellness experts and more. All ambassadors receive a discount on Gurus products and branded discount code to share with their fans and followers. As Gurus travels to festivals like Wanderlust, we engage with local ambassadors and bring them with us to the event. As a Gurus Ambassador, it means that we are investing in you – sharing information about who you are and what drives you on our blog, featuring your posts in our yoga blog posts series and more!

How do I become an Ambassador? 

If you think you’d like to become a Gurus Ambassador, there is a quick and easy form that you can fill out here on our website. We’ll review your information and let you know if we think that we are a great fit! After that we’ll establish your discount code and start planning ways that we can work together to make this world a more beautiful and vibrant place.

Gurus Ambassadors work to inspire the world with every social media post. They are actively giving of themselves to teach, share, coach and more. We are so honored to work with each and every one of our ambassadors, and we want to share more about them with you. In the following blog post series we will be bringing you featured ambassadors, sharing links to their profiles so that you can engage with them and learning more about what drives them!

September 06, 2016

With Gurus, Every Purchase Plants a Tree

Every Purchase Plants a Tree

Gurus works with Trees for the Future 

You hear us say it time and time again, “Every purchase plants a tree.” But have you ever wondered just how we are able or why we strive to do that? From our sandals, to our tanks, to our wish bracelets, not only is everything as sustainably sourced and as eco-friendly as entirely possible, but, they all plant a tree.   We take a portion of every sale and donate it to a stellar organization that is working to reforest the world.

Every Purchase Plants a tree

The Organization: Trees for the Future

After much research, many conversations and much deliberation, Gurus has chosen to work with an incredible organization called Trees for the Future, in order to plant our trees. We take a portion of every product that we sell and donate it to Trees for the Future. 

We appreciate your business, your choice to give us your hard earned dollars in exchange for our thoughtful products, and we want to make sure that we do right by you.  Trees for the Future allows us to do that. 



Well the first reason why we choose to plant trees is that we use these trees, and their natural resources to make our products. We want to make sure that replace what we take. The second reason is simple, it’s that we care. We care about the world and the way that we treat it. Trees for the Future does too.

Trees are an important resource and they're disappearing because for a number of reasons.  We're not okay with that.  They have the same desire to leave this world in better shape for the next generation, so that over time, we can see the world become revitalized.


The Mission: To Replant Heavily Deforested Areas and Educate Local Farmers

Trees for the Future works in heavily deforested areas of Asia and Africa to replant and replenish the trees. They do this for both the people and the environment, to help protect against landslides, drought, and protect the habit of wildlife. 

Along with planting the trees, and involving the locals in the planting efforts, Trees for the Future also educates local farmers and residents about sustainable practices. These farming techniques will help to ensure that these trees are allowed to grow and mature, rather than be cut back down again.

We are not solely focused on pedaling sandals or bent on selling yoga mats. Gurus exists to utilize ethical business practices in order to make a difference in our world.

August 09, 2016